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Attribution vs. Signals
You're Thinking of Attribution Wrong
Mini Course_ Attribution signals are heterogenous and channel specific
Attribution, a useful tracking signal and not a causal credit assignment signal
Measuring Dark Attribution Channels
Cross-platform measurement and attribution
Multi-touch attribution
The Ultimate Marketing Measurement Showdown: Attribution vs. MMM vs. Incrementality
Micro Module 1 Attribution signals are weakening
Multi-touch attribution (MTA) vs marketing mix modeling (MMM)
How Attribution Tools are Hurting Your Acquisition
The Marketer’s Dilemma: When to Use ROI vs Attribution
